Advertising photography makes up a substantial part of communication campaigns.
It is a specialisation within commercial photography that strives to achieve goals in line with the advertising company’s marketing strategy.
It appeals to emotion and its purpose is subjective: the image reinforces the written message that aims to attract potential clients and incite specific action. Its communicational force lies in having a clear, dramatic image.
A good photo should leave no one indifferent; it must captivate, seduce and convince.
An excellent team, expertise in lighting, possible shots and retouching, plus your message, are the key ingredients for a high-impact result.
The right location or an attractive set, made with the utmost care in every last detail, will round out quality photographic work.
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